Bank House

Website redesign for the Bank House Hotel

As part of an on-going working partnership with the Bank House Hotel, Spa & Golf Club in Worcester, 87Marketing performed an entire website rebuild. 

The purpose was to bring the website more up-to-date with a modern design more fitting to 2019 and offer complete flexibility, all to be delivered seamlessly and without loss of traffic. 

After much discussions, the team at the hotel had felt that their previous website was far too restrictive and making changes that were outside of the set templates was difficult and costly. The design was not fully responsive and not created as a full width display – just a number of frustrations encountered during the website’s lifespan. 

A completely new design was created in conjunction with the management team and to coincide with their branding – something they are particularly proud of. The site was built in WordPress and while having a series of fully responsive ‘templates’ available to them, a user-friendly site builder was installed to allow complete flexibility for future pages, should they be needed. 

Brief summary of website project:

  • Bespoke WordPress design
  • Integration with hotel’s online booking system and Property Management System (PMS)
  • Embedded Google Map
  • Contact form with multi-user recipients based on category selection
  • Mailchimp email marketing integration
  • Social media feed and links
  • Google Analytics
  • Blog

Also important within the scope of the project was flexibility in functionality and not just design. WordPress is the perfect platform for this with a huge range of third-party plugins available to install that not only allow the level of flexibility required, but also keeping costs down to a minimum.

We have since introduced a number of additional features including a handy wedding planner and cost calculator that allows a user to plan their perfect wedding day, step-by-step, and receive an instant online quote. This is a great tool for a user to plan a wedding day but also for the hotel in order to capture more leads from potential brides and grooms. 

Since launching the fully optimised website in September 2019, further on-going work has been taken which has seen not only traffic increase year-on-year, but more importantly has seen direct online bookings increase significantly. The aim of all hotels is to reduce commissions paid to third-party online travel agents (OTAs) and drive more direct bookings. We’re reluctant to say ‘this has been achieved’ as it’s an on-going target and needs to be maintained consistently – something we work very closely with the hotel’s management team on to ensure continues. 

As part of our on-going partnership with the Bank House, there are more exciting developments in the pipeline, which we’ll update when deployed. In the meantime, feel free to visit their website and let us know what you think.