The death of email marketing?

The death of email marketing?

Now, this blog is about email marketing but here’s a quick warning… I am going to mention the G-word so apologies now. Just when you thought you’d seen the back of it after months of ‘consent emails’… I’m referring to GDPR if...
Bloggers… the new journalists?

Bloggers… the new journalists?

Having worked in the hospitality industry, and obviously the digital marketing industry, for many years, this story really fascinated me. The recent banning of a blogger by a hotel in Dublin has caused much debate. Was the blogger wrong to ask for a freebie? Was the...
Do I need a blog on my website?

Do I need a blog on my website?

I often get asked the question, ‘do I need a blog on my website?’ It’s a good question and the answer really depends on what you’re trying to achieve from your website. My answer to this though is pretty much always ‘YES’! Why...
Introducing 87Marketing

Introducing 87Marketing

Introducing 87Marketing. It has actually been a long time in the making… In essence, 87Marketing has been around for many years. I’ve been doing freelance work for as long as I can really remember. Right back when I was at school, I was trying to earn a...